Expanding its dedication to bringing the antiques and fine arts industries into the digital age, Bond & Bowery introduces a zoom feature to its virtual storefronts. Although an element available on select high-end retail sites, the feature is a first for a web-based portal in the antiques and fine arts category.

“The ability to closely examine a piece contributes greatly to a buyer’s peace of mind–especially when they are spending thousands of dollars on a one-of-a-kind chair or painting,” says co-founder George Evans. “We aim to provide our buyers with every assurance they need to make an informed purchase.”

Initial industry response to the site’s launch has been strong, with dealer participation exceeding initial projections.

And with Bond & Bowery coming out of beta mode, the site has initiated comprehensive dealer and user acquisition campaigns. “We’re confident that we can deliver a seamless user experience for both dealers and buyers. The doors are now officially open for business,” adds co-founder Ben Spaisman.

Launched in August 2007, Bond & Bowery provides the antiques and fine art businesses with a one-stop online destination for the best pieces and art works from all periods and styles. Integrating the latest technology with decades of best practices, Bond & Bowery offers buyers and sellers unparalleled access to the global marketplace. Bond & Bowery is the brainchild of antique dealers George Evans and Elliot Spaisman and seasoned marketer and business executive Ben Spaisman, with backing from a group of industry professionals.

Posted: 10|2|07 at 10:00 pm. Filed under: News.